We're the architects of a new economic paradigm.
Our Model
We deliver economic growth by enabling businesses to grow their value and their customers' wealth simultaneously.
Our Mission?
To reboot capitalism for the digital age and the common good, making every customer a shareholder in their favorite brands.
Our mission encompasses
Transforming Loyalty
Turn customers into invested retail shareholders.
Democratising Ownership
Make wealth creation habitual and easy for the common person.
Driving Growth
Enhance customer engagement, lifetime value and input into R&D.
Aligning Interests
Create mutual benefits for businesses, customers, and society.

How Co-Owned Works
1
Customers automatically receive company shares as a loyalty reward for purchases or engagement with their favourite brands.
2
Shares provide real value and benefits, including preferential offers, voting rights, dividends and opportunities to input into R&D.
3
Customers become brand advocates, increasing their loyalty and share of wallet, driving company growth.
4
Company growth increases the value of shares, for all shareholders (institutional, retail and customer).
The result:
Capitalism rebooted.
Businesses win
Through more engaged customers, who are more valuable and drive more innovation.
Customers win
Through owning shares in the companies they spend their time and money in, building wealth and increasing their financial know-how.
Society wins
With consumers and shareholders joining forces and delivering economic growth which benefits all.