For Businesses
Turn your customers into engaged retail shareholders with aligned interests.
We provide businesses with data-driven insights to build a compelling case for being customer Co-Owned.
Research
Market Analysis
Assess Co-Owned potential within specific industries.
Customer Behavior Modeling
Predict engagement outcomes with precision.
Financial Projections
Quantify the long-term value of being Co-Owned.
Impact studies
Measure the societal benefits of being Co-Owned.
Research spotlight
Columbia Business School Study
A groundbreaking study by Columbia Business School demonstrated the powerful impact of customer share ownership:
40% Increase in Spending
Weekly spending at brands jumped by 40% after customers received shares with each purchase.
100% Boost from Share Grants
When users were granted one-off shares from specific companies, their weekly spending at those brands doubled.
Long-Term
Impact
The increased spending remained consistently high during the research period (6 months).
Correlation
With Holdings
Daily and weekly spending in brands was strongly correlated with the level of holdings of that company's stock.
This research provides compelling evidence for the effectiveness of the Co-Owned model in driving customer engagement and spending.
"Our study is the first to show a very clean, causal link between stock ownership and consumption. It's not only that loyalty matters in people's investment decisions, but we show one step further that loyalty actually affects consumption of the very brands people are investing in."
Michaela Pagel,
Associate Professor of Business, Columbia Business School
Technology
Our platform facilitates seamless implementation of the Co-Owned model.
Our technology enables businesses to become Co-Owned with minimal disruption to existing operations, whilst delivering an easy, intuitive and beautiful experience for customers.
Share Rewards App
Effortlessly issue shares to customers as loyalty rewards or integrate via API into existing loyalty Apps.
Analytics Dashboard
Access real-time insights on the Co-Owned impact.
Engagement Tools
Enable customer participation in R&D and decision-making (eg AGMs), using AI powered tools to engage customers.
Integration Suite
Seamlessly connect with existing systems (eg CRM).