Become a shareholder in your favourite brands

Co-Owned is aimed at first-time investors

Consumers who:

Find it easy to spend, but not save or invest.

Don't know where or how to start investing.

Are lost in the myriad of investment options.

We make the first step in investing easy

We do this by:

Turning day-to-day spending into investing.

Teaching about investments in familiar companies.

Creating a simple way to build an investment portfolio.

The results have the potential to be transformative

Our analysis shows that the average UK household could have amassed £88,728 in investments today if it had followed the Co-Owned model over the past 10 years.

This is based on ONS figures for average UK household spend, mapping spend categories to illustrative public companies. It assumes each public company issues share rewards of 3% of each purchase, and consumers round up their spending in public companies by a further 10% to buy shares.

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Most importantly

An investment in knowledge pays the best return.

Co-Owned has the potential to teach everyday consumers about investing, from which they can build on, increasing wealth equality across society.