The Book ‘Common Good Capitalism’

The definitive guide to the Co-Owned revolution, authored by our founder, Asesh Sarkar.

Key insights

The economic rationale for being customer Co-Owned.

Strategies for successful implementation.

Long-term benefits for businesses, customers, and society.

What the experts say

  • "A breath of fresh air blowing through stagnant thinking about income and wealth disparity and the failures of capitalist societies."

    Todd H. Baker
    Senior fellow, Columbia Business and Law Schools

  • "This wonderful book sets out how capitalism can be reinvented to deliver hope, power and wealth to the many."

    Jason Butler
    Columnist, Financial Times, and personal finance expert.

  • "Transformative! A realistic and achievable win–win, offering a path to financial stability for millions."

    Peter Heneghan

    Founder, The Future Communicator and former chief digital communicator to the UK government.

  • "This book has a new, simple and compelling theory. More importantly it spells out the actions that will make that theory work in practice. The results will be good for shareholders, customers and society as a whole. Capitalism rebooted."

    Adam Seale

    Former CEO Interactive Investor

Want to see for yourself?